Branson Powers, Inc.
Branson Powers, Inc. is focused on getting innovation to deliver tangible sales growth for clients. Projects have built new products, channels, markets, cross-sales platforms and sales team transformation. Innovation process has paid for itself before completion as Branson often acts on behalf of clients to secure new clients and contracts in a sales or business development capacity.
Representative client work has included:
Jones Lang LaSalle where he developed a value proposition and strategy for their sustainability energy initiatives and he helped develop new software applications, including web video and on-line 3-D real estate.
GEMSA Loan Services where he developed a business process outsourcing model for “green assessments” program as well as a cross-sell program for GE Healthcare designed to coordinate multiple vendors to hospitals and senior living facilities.
Through a JV with NPI, Inc., he provided marketing strategy, business development, and product development services for clients such as GE Healthcare Financial Services, Imation, Wells Fargo, Wells Fargo Insurance, CIBC and Ecolab.
Gunnar also advised on, designed, implemented and produced social marketing programs through blogging and web based video and social media platforms for clients such as Jones Lang LaSalle, Navigant Partners and LaSalle Investment Management. For an example, go to http://podcasts.joneslanglasalle.com.
• Market and customer needs assessments
• Marketing strategy workshops
• Qualitative customer research
• Brainstorming facilitation and guided ideation
• Prototype concept design
• Pilot design and validation
• Change management and project implementation
A Chief Marketing Officer with a focus on commercializing innovation, Mr. Branson has over 20 years experience in professional services sales, product innovation and marketing. He has transformed businesses and accelerated growth as a leader, strategist, business developer and innovator.
Gunnar believes that innovation isn’t something you do at an off-site – rather it’s a daily survival strategy for every employee in a company. He conducts round tables, presentations and blogs on the subject and is developing a book with the working title, “Jump the Groove; a hacker’s guide to every day innovation”.
Gunnar can be reached at 312.261.5551
or gbranson@bransonpowers.com
